Amazon is telling the people interested in purchasing the Fire that the most important apps are already built-in, the ones that allow them access to Amazon content like books, movies and magazines. This focus on the core experience of the tablet and not on applications is telling.
He spent very little time talking about apps. During the presentation this morning, Amazon CEO Jeff Bezos spent a lot of time talking about media how media would be delivered to the Fire, and how it would be synchronized. The Kindle Fire is a targeted missile with a laser-like focus on providing consumers with an affordable and attractive tablet that will allow users access to Amazon’s web services and media offerings. The Kindle Fire does absolutely compete with the iPad on some levels, you can’t deny it, but it is also not a direct competitor. At least, I’m hoping that’s why they are there and people don’t seriously consider that position to be accurate.
It’s a 7″ bare-bones tablet running on a fork of Android that serves as a portal for people to consume Amazon’s content.Īlmost immediately we have seen post after post on tech sites that are shouting ‘ iPad-killer!’ because those are the headlines that drive clicks. The tablet has most of the features that have been expected of it. Amazon launched its Kindle Fire tablet at an event in New York City this morning.
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